Rap music in Nigeria has received support from Sprite, a leading lemon-lime flavoured sparkling soft drink produced by Coca-Cola Nigeria Limited. The brand has restated its commitment to supporting rap music in Nigeria through the support of platforms that promote true self-expression.
The popular beverage brand expressed this at the
Sprite-sponsored Silverbird Rhythm Freestyle Fury challenge, which held
recently in the Rhythm FM Studios at the Silverbird Galleria, Victoria Island,
Lagos.
Speaking at the event, Senior Brand Manager, Flavours,
Coca-Cola Nigeria Limited, Toyin Nnodi, remarked that Nigeria's rap industry is
a thriving industry that allows for self-expression among Nigerian youths,
especially Teens. Nnodi said "Rap has become an incredibly powerful tool
for expression of ideas and emotions among Nigerian Teens who naturally are
edgy and seek to explore new boundaries. Sprite is excited to support events
like these which encourage Teens to express themselves."
She emphasized that Sprite stimulates out-of-the-box
thinking and recognizes the creativity and ingenuity embedded in the average
Nigerian youth. "Sprite stands for the attitude, edginess and swag
of the urbane youth and therefore encourages them to obey their passions",
Nnodi noted.
The well attended event saw Vector The Viper set a new
record for the longest freestyle Rap on live radio in Africa. Rapping non-stop
for two hours, he used words and phrases from live tweets and SMS messages sent
to him by the Stations' listeners during the event.
No comments:
Post a Comment