The preparations for the 2016 Africa Magic Viewers’ Choice Awards (AMVCAs) are in top gear with the organisers announcing new categories and closing date for entries.
A Kenyan film producer, critic, and academic Njoki Muhoho was also announced as the new head judge.
The channel head of Maisha Magic East, Margaret Mathore, who spoke at the East African media stakeholders’ event for the AMVCAs in Nairobi, Kenya said: “The purpose of today’s session is to inform all stakeholders in the East African film and television industry of entries for the 2016 edition of the AMVCAs. This is particularly important, given that we have new categories for next year’s edition, and have also eased the entry process so that filmmakers across the continent can send in their works. For the upcoming edition, there are three new categories which are the best East African Movie, the best Southern African Movie and the Best West African movie. All these are voting categories, and will exist side by side with the best overall movie in Africa. This is indeed an exciting opportunity for East African filmmakers to not only submit their films, but also actively contribute to the retelling of the East African story through their craft.”
According to the organizers, the entries for the fourth edition of the award will close on October 30, 2015. Filmmakers from across the continent were urged to send in their entries and participate at the 2016 AMVCAs before the set date.
The AMVCAs were created to celebrate the contribution of African filmmakers, actors and technicians in the success of the continent’s film and television industry and with the success of the previous three editions, preparations for the 2016 edition are underway.
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